5 takeaways from BJP’s historic win in UP and Uttarakhand

This Holi was different; the streets were seen abuzz with words like Kesariya Holi; the key change in the political equations in UP and Uttarakhand marked the start of a new era; a vision towards building a new India; BJP’s historic win is a case study for one and all! Here we bring 5 takes from BJP’s historic win in Uttar Pradesh and Uttarakhand:

Caste is just a trump card in Indian politics: BJP’s victory proved that caste politics and polarisation are terms coined by a chunk of people for their vested interests. If a leader promises development, the entire country could be seen standing in unison, irrespective of caste, creed or status.

Playing as a team rather than the individual benefits in politics too: ‘United we stand, divided we fall’! This lesson has been learnt by us in our primary classes. BJP followed this policy with utmost efforts to come out with flying colours. At a time when its opposition stood fragmented due to family feud, BJP left no stone unturned to portray the image of a united family who was seen singing the same song of development during its entire campaigning.

Change is the only constant factor: Looking at the results in Rae Bareli and Amethi seats, it is clear that change is the only constant. These once Congress-dominated bastions were swiftly breached by BJP. It was successful in making a huge dent in these Congress strongholds.

Focussing on goal ignoring distractions spells success: The distractors tried all ways and means to disturb BJP party leaders. Demonetisation was made the key issue, communal touch too was given to the campaign by opposition. However, BJP remained focussed on its goals. In fact, Namo, in his campaigning, was quite innovative. He was the first PM who went walking to the residence of former PM Lal Bahadur Shastri which marked a difference in voters’ mindset.

5 A well-planned marketing and branding campaign pays: Becoming strategic while forming demographic, psychographic and sociological equations pays in Indian politics. NaMo knew how to cash in from interesting economics (note demonetisation) as well as wise politics. He reiterated his achievements to win hearts of those who had been loyal to some other parties.

Last but not the least, Modi and his marketing team showed oodles of discipline and consistency in what they said and did and hence Brand Modi became better than the best on national as well as international grounds.